Gap Inc. was shifting their entire corporate structure, including all of their brands, from being U.S.-based to global. They needed a video to rally excitement across the company, its shareholders, and the press; a video to demonstrate how Gap Inc.’s brands were ready for this momentous step toward being international.
Coordinating simultaneous shoots in San Francisco, New York, London, and Tokyo over three intense weeks of production allowed us to achieve Gap’s ambitious vision for the video in a record-breaking timeframe. In fact, we had a rough cut (a first draft of the video) the day after production finished!
We sent members of the French Press team to these different cities to oversee crucial details, like maintaining a consistent look and feel in each of the shoots and executive interviews.
The video was presented on the Gap Inc. website and to the press, and a longer version of the video was shown internally at a major employee event. French Press has taken on numerous projects for Gap, and this one was by far the most challenging and impactful.