Music Video: Ghost at the Finish Line
An unconventional take on the hip hop music video.
Music videos are one of our favorite ways to get creative and experiment with bold styles and storytelling. Oakland-based hip hop artist and producer Quelle Chris approached us for a music video for the headliner song of his third album “Ghost at the Finish Line.”
Playing off the song’s outer-space vibes, we envisioned a neon hip-hop spin on the muppet show. The concept may sound crazy, but it perfectly encapsulated Quelle’s own style while allowing us to be resourceful on a tight production budget. In fact nearly all of the effects were achieved “in-camera” rather than digitally in post-production.