Twilio is an online communications company that approached us for a video promote the release of Twilio CX for Google’s Chromebook laptops.

Their new service was teased as being so simple and easy that a company using it could set up a call center agent’s laptop in less than 30 seconds. Our creative concept portrayed that simplicity by filming the entire ad in a single shot. No edits, and no explanations of complex technology; just a seamless demonstration of the customer experience.

Although the final result appears effortless, the process of creating it was highly planned and orchestrated. We created storyboard “animatics” for each moment, built a whole call center set lined by a hundred feet of camera dolly track, and finished the video’s sound with layers of foley effects, music, and voiceover.

Twilio presented the video at one of their major company events, and also shared it publicly alongside the product announcement.