Uber was a young company when we began working on projects for them. Their concept was gaining traction, and they wanted to share their new “2.0” vision in a compelling way. We proposed a video mission statement that positioned them as a sleek and elevated transportation option while highlighting the warmth with which they were empowering drivers in new ways.

Uber had never made a video like this before, and relied on French Press to help them articulate and share this vision. The finished product was presented publicly via their website and through the press, playing an important role in increasing the company’s brand awareness at the time.